Let fly

What value does a fly have for you? And shouldn't you save it instead of killing it? Eight years ago, these two questions turned Hans-Dietrich Reckhaus' world upside down, as he produced ant powder, pest spray, moth paper and flypaper with his biocide company. But he had never thought about the value of insects. What followed was a transformation that continues to this day: from a company that fights insects to a company that saves insects. A story that shows how a single company can revolutionize an entire industry - and challenges us to radically rethink the way we look at business and nature. "Do we want to continue earning as much money as possible and do something good with it - set up a foundation, make a donation? Or would we rather set up something meaningful right away and earn our money with it?" Dr. Hans-Dietrich Reckhaus (2020): Let fly.ISBN-13 978386774663 Order online here