Logo Insect Respect
Logo Insect Respect


Personalities from politics, civil society, economy and science describe the quality seal Insect Respect as unique, the concept as reasonable.

Especially the combination of ecological and economical value creation for biodiversity is appraised as examplary.


Dr. Klaus Töpfer

Federal Minister for the Environment (ret.), former UNEP Executive Director

«The value of insects cannot possibly be expressed in euros and cents. Not even in dollars! For me it is, again and again, a hint that we should take the small seriously. In 2014 I had the honour of bestowing a German Environmental Award and I was very much astonished to find a company called Reckhaus among the nominated which deals with biocides. At first I thought someone made a mistake. But as I looked closer I was even more amazed that a company takes up as much responsibility for its actions as to create a rescue programme for its own clientele! Societal commitment in this area cannot be more concrete. It is an unbelievably heavy responsibility to harmonize one's occupation with the requirements of nature and society. I hope that others will follow suit.»

Dr. Hans R. Herren

CEO Millennium Institute, Alternative Nobel Prize 2013

«Nature keeps us all alive – a fact that we like to ignore to be able to rapidly extract as much resources as possible. Insect Respect questions this behaviour and is setting a good example. This is right on the money. It is not only a sign of a long-term vision, but also the recognition that a better world starts with one’s self.»

Nina Ruge

TV moderator and UN Decade ambassador for biodiversity 

«Insects have no lobby. They are not sweet and cuddly, and do not evoke any button-eyed, little child emotions. What is more, they sometimes even frighten or bite us. Yet, despite this, they are the humus of life. They are the industrious little pollinators, the soil looseners and the favourite food not only of birds … it is the insects that allow nature to be what it is, a miracle. With Insect Respect, we offer them a lobby – and we protect our habitat’s “wonder” ful insects.»

Josef Tumbrinck

Naturschutzbund NABU, North-Rhine-Westphalia

«Insect Respect and the commitment of Mr. Reckhaus stand out, as this entrepreneur says, “I have products and they are indeed insect killers, they do kill insects and they are designed to do so at home efficiently.” But there needs to be compensation outside in the landscape for the effects they cause. We know this approach is used in other areas: Compensation measures are undertaken when building areas are established. But using this approach as an entrepreneur for your own products is new. This helps us to take policy action, if we are backed by industrial actors. After all, we need to drive change in the agricultural sector.Then such measures and commitment enhance awareness. This is why it is a valuable support for our work to promote insect protection.»

Prof. Dr. Josef Settele

Co-chairman of Global Assessment of the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), Helmholtz-Centre for Environmental Research - UFZ, Halle, Germany

«Admittedly, when I first heard of Hans-Dietrich Reckhaus’ ideas, I found them quite crazy. By now however, I am fascinated because Insect Respect is finally not another initiative of the usual suspects but one of an entrepreneur who breaks the mould integrating ecology and economy. The innovative thinking displayed here coupled with surprising implementation, for me is an exemplary recipe for success which stands out from the apocalypticists’ doomsday mood.»

Dr. Jürgen Gross

President of the German Society of general and applied Entomology

«The business branch for indoors insect control where the Reckhaus products are applied, may be of marginal importance for insect decline in total. But Reckhaus creates consumer awareness which has the potential to reflect back to other manufacturers via the consumer behaviour. Many manufacturers could follow this example. Wether in the domestic, agricultural or gardening area – insect control always has negative effects on insects.»

Prof. Dr. Holger J. Schmidt

Professor of General Business Administration (ABWL) and Marketing at the University of Applied Sciences Koblenz

«In our turbulent times, companies must take on social responsibility, even if they thereby polarize. With Insect Respect, Dr. Reckhaus goes far beyond what one would expect from ordinary entrepreneurs - and transforms the mindset of an entire industry towards biodiversity.»

Dr. Florian Schäfer

REWE Group

«To me, Insect Respect combines innovative entrepreneurship with a sustainable mind-set. That means, seemingly conflicting approaches are conclusively brought together in the end.»

Prof. Dr. Maximilian Gege

Chairman of BAUM e.V.

«We consider Insect Respect to be absolutely progressive and exemplary. We are happy to support Insect Respect and hope that many will join the mark of quality.»

Prof. Dr. Stefan Schaltegger

Centre for Sustainability Management, University of Lüneburg

«In the past 200 years, corporate success was mainly determined by technical innovation. Today, innovative strength is expressed by new services that are based on sustainable business models. Insect Respect takes biodiversity seriously and has the most innovative and sustainable business model that I know of in the sector.»

Prof. Dr. Elisabeth Fröhlich

President of Cologne Business School

«In order to preserve our livelihood, we not only need technical innovations, but entrepreneurs, who are willing to explore new horizons and to assume responsibility. With Insect Respect, Mr. Reckhaus has taken such a new path and inspires coming generations to do the same. Economic success and sustainable responsibility for our society and environment do not exclude each other but rather enrich each other. This is a lection, we urgently need to embed in the minds of entrepreneurs.»

Dr. Matthias Kestenholz

Member of the institute management, Swiss ornithological station

«As a specialized institute for ornithology and bird protection, it is a concern for us to emphasize the important role of insects in the ecosystem. For most local bird species, insects are an essential nutritional basis. The lack of insects can be a serious course of endangerment of birds. In recent times, studies show with alarming evidence that the biomass of insects in central Europe decreased dramatically in the last decades. It is for this reason that we are welcoming the introduction of the quality mark “Insect Respect”. We are delighted that this quality mark fosters and implements concrete improvement measures in favor of a rich insect world. We hope for high acceptance in the society for this quality mark and this useful idea.»

Prof. Dr. Berit Sandberg

Berlin University of Applied Sciences for Engineering and Economy (HTW)

«In the genisis of Insect Respect, art plays a mayor role. This is why the brand not only stands for an economically plausible and scientifically based concept, but is a best practice example for creative corporate responsibility: inventive, authentic, courageous and ahead of the times.»

Prof. Dr. Urs Fueglistaller

Director of the KMU Institute, University of St. Gallen

«Insect Respect is an innovative and amazing campaign for biodiversity. It comprises a fascinating sustainability concept with impressive reliability and creativity.»

Dr. Stephan Brenneisen

Director of the Roof Greening Research Group, Zürich University of Applied Sciences (ZHAW)

«We consider the Insect Respect model to be comprehensible and conclusive. Through defined factors and values, the comparison of the “live biomass” and “habitat quality” before and after the establishment of compensation areas results in corresponding shifts in value or to a value comparison. We consider the selected factors and values to be sensible, and the calculated compensation to be sufficient.»

Dr. Antonia Zurbuchen

Deputy Managing Director of Pro Natura St. Gallen-Appenzell

«At first, I was sceptical about the Insect Respect project because it was launched by a biocidal company. As I read the publications, such as "Why every fly counts" and the contents on the website, I knew that this would be a well structured project, related to content and expertise. It aims ts to increase public awareness and encourages to fight insects only inside the house and only if a necessity is actually indicated. The project provides background information on many insects (beneficial insects and pests) and a determination-service for a competent clarification. This awareness-building is very important and promotes a rethinking of the public discourse. The label also stands for an insect control, which is as ecological as possible and rejects biocides that are particularly harmful to the environment. This shift towards more environmentally-friendly alternatives is very welcome and the compensation areas are an exciting way of implementation. They offer a refuge and habitat for various organisms in urban areas. Furthermore, projects like Insect Respect rais the public’s awareness for the importance of insects. I consider this project and engagement to be very useful and exemplary.»

Gabi Hildesheimer

Managing Director of Öbu – network for sustainable business

«Insect Respect is borne by respect toward the little co-inhabitants on our planet, who provide a contribution in ensuring the conflict-free co-existence of man and nature. This allows us to preserve human interests, yet without disturbing or destroying the habitats surrounding us. A surprising and innovative concept.»